These are the elements that help us curate and add value to our outfits & apparels. All done with a lot of zeal & compassion, its sheer labour of love!!

Embroideries: the art of embellishing a piece of fabric with fine poetic designs.

Embroidery isn’t just about a needle and thread, it's about the colours, shades & tones used with multiple techniques that are designed to adorn the garment like a fine piece of artwork.

The artworks we use for embroideries are original, designed and developed by our in-house team of artists who are inspired by crafts and arts from all across our country. And we generally use multiple materials to give the embroideries a 3-dimensional look.

Embroidery is a timeless art which has been an integral part of our material culture across the globe. Early embroidery can actually be traced back to 30,000 B.C. So it's safe to say that embroidery has been around forever—and that's won't even be an exaggeration.

Block Printing: an artistic essence of handcrafted fashion that dates back to 12th Century India.

The art of block printing is admired due to its proficiency in creating radiant prints in rich and exotic colours.

Aesthetic patterns, vibrant colours, stunning prints, and intricate craftsmanship. Each fabric is designed to embrace the finesse of traditional block printing.

L'effet has always been known for our distinct style of block printing. The usage of traditional blocks and converting them into a very contemporary style is one of the strong traits of leffet.

These aspects help us in defining our own look with a unique identity that separates us from others.

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