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Each fabric is designed to embrace the finesse of traditional block printing. Our signature logo, which is a contemporary version of Indian paisley. Hand block printed on textured organic cotton fabric in an extremely smart shirt dress silhouette.


Embracing the beauty of chic silhouettes. A Contemporary print in an off-beat colour pallet, printed on a textured cotton slub, converted into a trendy hip dress.


Grooved silhouettes. Infused embroidery. A Contemporary print in an off-beat color pallet, printed on a textured cotton slub, made into a trendy dress with tiny mirrors used as an embellishment on the yoke.


Transforming natural fabrics into kalamkari masterpieces. Pure & Authentic Kalamkari print, using vegetable dyes on fluid modal fabric just does justice to this chic dress with pintuck. Truly sustainable fashion.


Embracing the kalakari of kalamkari. Pure & Authentic Kalamkari print, using vegetable dyes on fluid modal fabric just does justice to this chic high-low dress with stitch lines detailing on front & back. The tassels only add to its charm. Truly sustainable fashion.


Blend-in elegance. This multi-tiered dress is made by mixing and matching three different prints on a soft velvet like mul fabric. These customized prints complement each seamlessly, making this dress a smart wear regardless of the occasion.


Detailed artistry, delivered. This easy breezy below knee length dress is made by amalgamation of three customized prints. It is a modern day wear with raglan sleeves and frill detail on the hem. The beauty of this outfit is enhanced by the artistic tassels attached to the neck.


Subtly graceful This calf length beautiful dress is made with hand woven cotton. It gathers after the short yoke and embroidered placket with a facing collar that makes it elegant yet very modern. The intricate details and handcrafted precision of this dress is a result of the craftsmanship of our skilled artisans, resulting in a classy yet versatile piece of outfit.


Block Printing X Classy Embroidery. This below the knee length sleeveless dress with tonal block printing on the hem and floral motifs on the yoke is made with textured but smooth hand-woven cotton fabric. Furthermore, the belt on the waist gives it a classy and dressy look.


Epitomizing the art of versatility. High neck dress with Kalamkari inspired block printing on yoke with concealed belt and pretty tassels is made up of multi colored hand woven soft cotton. Making it an apt choice for small gatherings or parties.


Slay your class, subtly. A fine high-low patterned midi dress with graceful setting of block printing on the hem, back, lapel and sleeves. It’s made with fine quality hand woven mul slub fabric in deep ivory color and has gathers for a modern dress look.


An outfit that's designed by the craftsmen who keep the dying art of block printing, alive. Botanical leaf motif hand block printed on textured organic cotton fabric in an extremely smart shirt dress silhouette.


Poetry in motion. Pure & Authentic Kalamkari print, using vegetable dyes on fluid modal fabric just does justice to this chic dress with pintucks and box pleats. Truly sustainable fashion.


Intricate floral embroidery. Delivered. Classic dress with box pleats and peter pan collar in soft Italian cotton embellished with floral embroidery inspired by botanical motifs. The flowers on the back & sleeves make the dress completely irresistible.


Playful meadows of ravishing botanics. A chic shirt dress that’s crafted out of a woven cotton fabric, that plays in the meadows thanks to the beautiful botanical motifs embroidered by hand. The color pops at hem and inside cuffs go on to transform this outfit into a perfect dress for any high tea or cozy brunch.


Alluring, like the valley of flowers. This black tiered dress is embellished with intricate floral embroidery on fluid modal fabric. Designed to make you look elegant, effortlessly and transform an ordinary day into a special one.


Outstanding artistry, helping you stand out. This grey black below the knee length dress is enhanced by floral dori work and a smart lapel style neck. It’s a statement dress in evergreen color combination made with flowing and fluid modal cotton fabric. In a world full of templated dress shirts, stand out with this subtle yet beautiful chic dress that's designed with lapels & cord work along with an added artistic touch of floral embroidery.


Designed to make a statement. This tangerine color free flowing dress in muslin fabric is our modern take on the traditional chintz print. It has fine detailing on the waist and modern motifs embroidered at the back.


An endless wave of floral embroidery. It’s a high neck dress in flowing Italian cotton with Victorian sleeves enhanced by tonal intricate embroidery on front, back yoke and sleeves. Floral embroidery in tonal hues makes this dress uber chic and stylish.


Peter pan collar for a certified baller. This fine linen fabric in a pastel lemon shade acts as the perfect canvas for the intricate hand embroidery of the evergreen botanical motifs. The beauty of the outfit doesn't just come from the embroidery though, the sleek lace work, frill detailing on the hem and the creatively curated tassels just add another dimension to this masterpiece.


Unlock raw freshness. This mint green dress is beautified through artistic hand embroidery along with a classy tonal hues. The detailed work that consists of the square neck, lace details and ribbon work embroidery on front and back yoke are specially created keeping in mind the classy get together where you would like to turn heads.


Minty Breeze. Your personality is like a garden, keep decorating it with blossoming flowers and lush greenery. This double layered mint green dress does just that as it showers you with artistic botanical dori work embroidery along with some sleek lace detailing.


Shine and sparkle, just like gold dust. This sparkling masterpiece oozes class, gracefully. An exquisite hand embroidered opulent shirt dress that’s propelled to the next level through a classic silhouette with beautiful collar details, making it a trendsetter.


Oriental flair. This classy shirt dress with mandarin collar and little flair in moss green color linen. Which is enhanced by a combined and mixed lace inserted on the hem. Our signature dainty botanical motifs are embroidered all over to make this dress a perfect wear for any occasion.


Flora in peach. A perfect combination of an old school look embellished on a modern outfit that does justice to the evergreen beauty of fashion. The 3D effect of daisy flowers on the yoke is enhanced by the lace insert on the hem. Furthermore, it has ample of beautiful detailing on the neck, armhole and the front.


A peach of art *no pun intended* A classic midi dress made with peach colored linen with delicate floral embroidery details going from front to back. There is an embellished belt attached to the waist with hand embroidered buttons. Embroidered sequins and thread embroidery chain stitches on sleeves and back gives this dress a rich look.


Straight out of the lemon-th heaven. Lemon colored linen calf length dress with mandarin collar and floral embroidery on the front as well as the back. Detailed with a yoke that’s enhanced by lace insert, pin tucks and delicate pearl embroidery details around the neck. It's elegant and a perfect choice for classy gatherings.


Loyal to the art. Royal to the class. It’s correctly said that white colored outfits are a royal choice. This beautiful calf length dress made with hand woven mul slub fabric is a true example of royalty and is enhanced by floral hand embroidery on the yoke. Our Signature lace insert technique is not to be missed around the neckline and waist.


Handmade floral finesse. Made out of the finest linen satin, this elegant shirt dress is an outcome of fine detailing and hand embroidered floral motifs. The embroidery is placed nicely on the front as well as the back yoke, the hem and the sleeves.


Subtle hue, just for you. Easy breezy dress in fluid textured cotton with a beautiful geometrical embroidery on yoke, just apt for brunches & high tea.


Geometric Precision. This breezy beige colour dress in soft Italian cotton embellished with stylized geometrical embroidery.


Symmetry game on point. Fine geometric embroidery on yoke & sleeves makes this dress truly elegant. The fabric is fine woven cotton with an interesting texture & the lace detailing gives it a complete chic look.


Northern lights in the black forest. If elegance could be defined by a dress then this dress would be a perfect example. This calf length beauty is made with fluid modal fabric and is embellished with embroidered motifs inspired by weaves of Assam. The embroidered belt and stylish sleeves add to its beauty and makes it a truly classy and versatile piece of clothing.


Boho slays. A calf length dress made with the fabric which has rice stitches embroidered on it yet has a smooth feel. It has floral embroidery around the neck and pockets. This boho inspired dress is an amalgamation of elegance and style embellished with modern embroidery and tassel details.


Mughal inspired geometric precision. This olive green dress is crafted out of a breezy Italian cotton fabric. The yoke is embellished with geometric Mughal jaali inspired embroidery. Furthermore, the frill detailing on the hem as well as the sleeves is not to be missed.


Laced-in aesthetics. This flowy calf length dress is made out of fine muslin fabric with lace insert details on yoke and hem. The amalgamation of comfort and class that’s added to this outfit through its unique collar placket, fresh color and concealed belt with tassel make it a perfect wear for modern and empowered women.


Intricate textures. The beige shirt dress in woven organic cotton fabric with our signature geometrical embroidery on the hem and the sleeves. This outfit is a perfect and rare combination of elegant embroidery embellished on a sustainable fabric, that’s enhanced by the detailed lacework on the sleeves and the embroidered buttons inside a placket surrounded by a rice stitch detailing.


Contemporary suave, checked. Textured fabrics and geometrical embroideries are very close and dear to us and this calf length dress with checkered print and multicolored effect is the proof for the same. It’s made with hand woven textured fabric that’s enhanced by the beautiful and bold black embroidery.


Grace any occasion with unrivalled class. Comfort and class are the words to define this free flowing tangerine colored muslin dress embellished with Aztec embroidery. The breathable fabric along with the free flow makes it a great choice for a gathering or a cozy evening.


A fluid wave of silhouetted motifs. This elegant shirt dress in soft Italian cotton has identical degarde motifs embroidered in 3 different colours. The back has fine geometric embroidery that compliments the motifs of the dress.


A radiant silhouette of white-on-white appliques has ethereal magic. This classic piece enchants Class by its sheer simplicity. It’s truly a timeless treat and has a totally universal appeal for all the ages and occasions.


Classic as it is! l'effet presents a classic white ensemble with white appliques having an ethereal magic that can cast a spell on anyone with its grace. Get your hands on this timeless style treat.


L'effet believes in curating a classic and timeless ensemble that fits any style and occasion. This classic white ensemble with white appliqué having exquisite magic that can woo anyone with its grace and poise. This is a perfect choice to slay any day.


Adding a subtle balance of traditional and modern design and details in the rich contemporary patterns inspired by the Indian roots and traditions. Bringing out to you the Kalidar Kurta from the UTSAV Collection, a rich handcrafted details of block printing to enhance the style-fits of your wardrobe.


Witness the play of silhouette charm of our classic traditional hand block printed design, inspired from the roots of North Eastern motifs of Indian fashion. Add our exquisite outfits from the UTSAV Collection to your style-game and enhance your enchanting style-fits in your wardrobe.


The contemporary charm, with handcrafted elegant design on the sheer Chanderi fabric with our signature motif block printed, portraying the contemporary version of the Indian Paisley. Adorn this classic silhouette outfit that is truly crafted for class.


Specially curated, hand block printed sleeveless kurta with pencil pants in subtle combination of green, blue and grey made in woven Banarasi chanderi. This amalgamation of floral and geometrical block prints makes this offbeat pant set perfect for any occasion.


Redefining sobriety. Presenting a beautiful and chic Chanderi ensemble, with hand block print, in red and orange, added with grey lined embroidery that gives it a fine look. Truly artistic and crafted for class.


Festive like freshness of coral color with hand embroidery inspired by Mughal motifs on luxuriously fluid garara set in georgette fabric. Glimmering lace detail on dupatta used to give it a perfect look for any wedding gathering.


Intricacy and precision amalgamated in making of this Kelly green garara set with colorful geometrical dori embroidery and three quarter sleeves. Glimmering lace detail on dupatta is used to give it a perfect look for any wedding gathering.


This beautiful yellow garara set made in fine quality georgette embellished with geometrical dori embroidery, which gives this garment the brands signature look.


This gorgeous sharara set in crimson red is crafted in fine & fluid modal fabric and is paired with an intricately embroidered jacket. It is teamed with a tulle dupatta with gota details to complete the look.


This gorgeous sharara set in mustard yellow is crafted in fine & fluid modal fabric and is paired with an intricately embroidered jacket. It is teamed with a tulle dupatta with gota details to complete the look.


This mustard yellow ensemble is grandeur personified. This beautiful modal silk kalidar is embellished with floral motifs in various gradations and forms and are inspired by mughal motifs and jaalis. The contrast fuchsia color dupatta with fine lace detailing and embroidered pallazos only enhances its look.


This majestic crisp pear green kalidar is embellished with our signature dori embroidery in floral artwork and the mughal jaali on it gives the outfit an awe-inspiring feel. The contrast turquoise blue embroidered organza dupatta only makes this dress the pièce de résistance.


Style our classic UTSAV collection, bejeweled with pearls and intricate hand embroidery. This stunning piece is overlapped in rich peach & rusty shade that comes with organza dupatta with pearl lace detail. Truly a treat to the eyes.


An embellished ensemble that exudes the absolute class and regalia, speaks the language of royalty. This outfit is embellished with our signature 3D hand embroidery and handcrafted lace. This slate grey kurta is paired with embroidered pallazo and coral dupatta.


With our delicate pastels and classic shades, one is bound to get endless compliments in our UTSAV Collection. Get this vibrant Mughal motifs embroidered garment that perfectly fits any intimate wedding ceremony. This classic beige ensemble comes with tonal georgette dupatta with dainty sequin sprinkles and dazzling lace details.


This one is an eternal timeless classic that you cant go wrong with. Presenting vintage style free size ivory dress with coral embroidery. Paired with ankle length pants and embroidered dupatta. Be an epitome of elegance in our royal piece of style. A complete elegant attire, truly crafted for class.


An ensemble to own. The contemporary rose pink tusar silk embellished and detailed indo-western dress is an ethereal treat to the outfit collection paired with chudidar and handcrafted organza dupatta with embroidery.


Adding spring vibes to your collection with our spring green indo-western embroidery detailed outfit. This tonal outfit has a dainty look and handcrafted appliques that comes with chudidar and embellished dupatta.


This black peplum georgette top is embellished with sequins embroidery and paired with a black crushed skirt. The moon cut back adds an element of panache to this ensemble. It is complimented with a marcela pink dupatta which has geometrical hand embroidered motifs.


This indo-western jacket set, embellished with appliqué & tonal embroidery with a twist of added bling certainly spikes your style quotient, it is paired with a blouse and palazzo pants made in georgette. This indo-western jacket set is a must have chic attire in your wardrobe.


This handcrafted ensemble in spring green consists of a georgette blouse embellished with our signature geometrical artwork in tonal shades and bling. It is worn with georgette pallazos and the highlight is a sheer organza jacket which is embroidered with applique tonal embroidery and some magical bling


Adorn our eternal masterpiece and make heads turn at every function. UTSAV collection presents jacket set in crushed dupian silk fabric paired with smart pants and sleek blouse. Jacket is exclusively embroidered with chintz artwork in zardozi embroidery in tonal colors. Truly the one everyone admires.


This popping shade of classic ivory, in our UTSAV collection makes every head turn. Buy this ivory colored lehenga with soft pink lotuses intricately appliquéd with beautiful peacocks, hand embroidered with great precision using exclusive zardozi techniques.


May your day be as vibrant as our luminous silk lehenga in mustard color. This piece de resistance is a part of our peacock embroidered series, created by our master artisans and craftsmen. This is paired with Mul silk dupatta with heavy cut work embroidery and beautiful peacock shaped tassels make this outfit glamorous yet fit for close family festivities.


No wedding is complete without a hint of pink! This fuchsia-hued lehenga that will surely make you stand out in any gathering. Its beauty is enhanced with dazzling zardozi Mughal motifs sprinkled all over in graded sizes. It is complimented with a matching choli and heavily embroidered dupatta.


Stand out with this navy blue lehenga, exquisitely embroidered to perfection with zari, sequins and beads in zardozi embroidery, inspired by mughal jaalis and lotus motifs. Get this magnificent lehenga which is paired with an intricately embroidered choli and ombré dyed tulle dupatta.


This special edit is an elegant amalgamation of hand block printing and hand embroidery. This unique black and white ensemble is perfect for any intimate wedding function. The lehenga is crafted out of Banarasi chanderi with hand block printing and is paired with an embroidered silk choli and chanderi block printed dupatta. Each motif in the lehenga is totally unique and distinct in its own way but when put together has a totally mesmerizing effect.


Bringing you the choicest style from the UTSAV collection, this soft pink lehenga has exquisite dori embroidery in l'effet's signature geometrical style amalgamated with mughal buttas. The gota patti work further enhances its charm. The lehenga is complimented with a very beautiful choli and mull silk dupatta with dori work details on it.


The royal color is here! Presenting our hand embroidered black silk kalidar that is an amalgamation of our signature geometrical artwork border and dainty Mughal flowers sprinkled all over. Paired with silk Chanderi embroidered dupatta and chudidar.


With weddings becoming more intimate the joy of dressing up knows no boundaries. Get this beautiful linen satin outfit in olive green with geometrical borders and dainty Mughal motifs all over. Perfectly matched tulle dupatta and chudidar add to the beauty of this already magnificent ensemble.


Everyday is a celebration with L'effet. Known for recreating the legacy of Indian heritage. L'effet presents a classic UTSAV piece for you to slay every function. Adorn our mint green kalidar in shimmer chanderi fabric with floral gota Patti embroidery paired with chudidar and dupatta with embroidery sprinkle. The lace detailing in the garment only adds to its beauty.


A celebration of color that brings joy with every bloom. Presenting Rose Pink kalidar in shimmer chanderi fabric with floral gota Patti embroidery and lace detailing. Truly appropriate for festivities.


Geometrics never out of style! Get your hands on our slate grey tunic with our signature geometrical embroidery that comes with a twist of tonal bling. Sleek neckline adds to the elegance of this magnificent ensemble. This classic is paired with tulle dupatta and chudidar.


Add this in your shopping list. Up your style quotient with our rouge pink kalidar with exclusive zardozi embroidery with cut work. This elegant modal silk floor length kalidar is paired with chudidar and mul silk ombré dupatta in tones of pink and light grey. Be it a day function or a evening soiree this outfit befits every UTSAV.


Everything so radiant. Presenting a timeless piece with exquisite strappy electric blue tunic embellished with sequined embroidery with a classic flare and silhouette. It is paired with a chudidar and magenta dupatta which is sprinkled with Indian hand embroidered motifs. This is an ethereal timeless beauty with classic appeal that fits every UTSAV.


A classic Ivory palazzo set with exquisite paisley motifs inspired by kashida embroidery techniques on yoke and sleeves, paired with blue Italian cotton palazzo and kalamkari mul dupatta with lace detailing. It is a must-have contemporary embroidered dress crafted for class.


We are here with our signature KALAMKARI print on fluid modal fabric with contemporary twist to it. This elegant palazzo set is embellished with hand embroidery on the yoke. It is paired with an ankle length black palazzo and the dupatta has detailing on all the four sides.


A midnight blue ensemble promises class and panache crafted in comfortable organic fabric, embroidered in geometric patterns and designs inspired by Aztec designs paired with ivory palazzo and mul dupatta with geometric hand block print. A modern and chic attire that fits all occasions exclusively curated to make you feel loved and comfortable.


Radiant with subtle bling on this tonal appliqué embroidery palazzo set in delicate mul slub fabric makes it a perfect wear for any day outings or special evenings. Elegantly embroidered dupatta with lace details adds to its beauty.


Adorn this beautiful canary yellow hand embroidered kurta paired with ivory palazzo. A glamorous yet subtle outfit that comes with mul dupatta with hand block prints. Get your hands on this one to slay every occasion without compromising on the charm and comfort of this classic and conventional artful piece.


Ivory colored palazzo set crafted in hand woven organic cotton fabric and embellished with 3 dimensional hand embroidery using zardozi technique, anchor threads, resham, and pearls, in tonal shade and flamingo pink. It is paired with an ombré dupatta in georgette and lace detailing on it.


Pink drape saree exaggerated with dori and resham embroidery.


Pink jacket with bustier and palzzo set exaggerated with dori and resham embroidery 


Pink Anarkali set exaggerated with dori and resham embroidery with dupatta


Pink Kurta elaborated with dori and resham embroidery teamed with a sharara pants styled with an elegant dupatta


Ivory saree with dori embroidery and 3 D applique embellishments 


Ivory Anarkali set with dori embroidery and 3 D Resham applique embellishments teamed with an embroidered elegant dupatta


Ivory Sharara set with dori embroidery and 3 D Resham embellishments teamed with an elegant detailed dupatta


Ivory jacket set with bustier and palazzo set with dori embroidery and 3 D Resham embellishments 


Ivory hand embroidered bridal lehenga set exaggerated with zardozi, resham, beats and stone work.


Peach embellished blouse teamed with a drape saree.


Peach embroidery kurta elaborated with Dori embroidery amalgamated with tonal applique and embellished with beads and stones with sharara pants teamed with a tulle dupatta.


Peach embroidered anarkali elaborated with  Tonal applique embroidery with exclusive dori work embellished with sequins beads and stones, palazzo and pants.


Peach embroidered lehenga with 3D floral Applique Embroidery set styled with an elegant dupatta.


Canary yellow embroidered bundi style blouse teamed with a drape saree.


Canary yellow mustard lehenga set with intricate embroidery details styled with a jacket.


Canary yellow Sharara Kurti set styled with a dreamy dupatta.


Canary yellow Anarkali set with dupatta and palazzo set with intricate dori and resham embroidery inspired by Mughal motifs.


Black and white embellished blouse teamed with a draped saree and styled with an interesting belt.


Black and white embroidered jacket with bustier and pants.


Black and white embroidered Kurta teamed with sharara pants and beautiful intricately embroidered dupatta.


Black and white hand block printed Anarkali with interesting hand embroidery.
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